WeTransfer: Sales conference in NYC & AMS
WeTransfer: Sales conference in NYC & AMS
WeTransfer: Sales conference in NYC & AMS
WeTransfer: Sales conference in NYC & AMS
WeTransfer needed to rally their sales & accounts team amidst a period of rapid growth and change. Having gone through some tough times, leadership recognised the need to foster a sense of confidence and unity within the team, ensuring everyone felt valued, aligned with the company's direction, and motivated to achieve their targets. To keep things sustainable we held an edition in New York & one in Amsterdam.
The involvement
I was the creative lead and facilitator for both editions 3-day sales conferences held one week apart (holy moly jetlag).I was in the lead & responsible for designing and orchestrating all sessions and activities across two continents.
I facilitated, shaped the content, selected speakers, briefed the internal teams, did some bowling and curated experiences that left a lasting impression on the team.
WeTransfer needed to rally their sales & accounts team amidst a period of rapid growth and change. Having gone through some tough times, leadership recognised the need to foster a sense of confidence and unity within the team, ensuring everyone felt valued, aligned with the company's direction, and motivated to achieve their targets. To keep things sustainable we held an edition in New York & one in Amsterdam.
The involvement
I was the creative lead and facilitator for both editions 3-day sales conferences held one week apart (holy moly jetlag).I was in the lead & responsible for designing and orchestrating all sessions and activities across two continents.
I facilitated, shaped the content, selected speakers, briefed the internal teams, did some bowling and curated experiences that left a lasting impression on the team.
Client
Client
WeTransfer
WeTransfer
Type
Type
Gathering
Gathering
Year
Year
2023
2023
Process
Understanding the Team's Needs:
I started by conducting extensive interviews with the sales team to identify their needs, concerns, and desired outcomes for the conference. This ensured the program was relevant, engaging, and tailored to their specific challenges. Listening to the people I was shaping the content for.
Crafting Memorable Experiences:
Designed a program that blended strategic workshops with unique team-building activities. This included a painting workshop with wine, a sound healing exercise in New York, and a goat yoga session in Amsterdam (a real winner).
Harnessing Internal Expertise:
For a sense of shared learning and empowerment, I collaborated with team members to create and deliver engaging workshops on topics like client management, leveraging their existing knowledge and skills. I wanted to build team confidence by showcasing the knowledge and experience already present in the group.
Understanding the Team's Needs:
I started by conducting extensive interviews with the sales team to identify their needs, concerns, and desired outcomes for the conference. This ensured the program was relevant, engaging, and tailored to their specific challenges. Listening to the people I was shaping the content for.
Crafting Memorable Experiences:
Designed a program that blended strategic workshops with unique team-building activities. This included a painting workshop with wine, a sound healing exercise in New York, and a goat yoga session in Amsterdam (a real winner).
Harnessing Internal Expertise:
For a sense of shared learning and empowerment, I collaborated with team members to create and deliver engaging workshops on topics like client management, leveraging their existing knowledge and skills. I wanted to build team confidence by showcasing the knowledge and experience already present in the group.
Outcome
Outcome
Outcome
Elevated Team Confidence: The conference instilled a renewed sense of confidence within the sales team, empowering them to embrace the company's direction and achieve their targets.
Enhanced Team Cohesion: The carefully curated experiences fostered a stronger sense of unity and collaboration within the team, bridging the gap between the Amsterdam and New York offices.
Positive Feedback: The conference was well received by the sales team, with positive feedback on the content, activities, and overall experience.
Elevated Team Confidence: The conference instilled a renewed sense of confidence within the sales team, empowering them to embrace the company's direction and achieve their targets.
Enhanced Team Cohesion: The carefully curated experiences fostered a stronger sense of unity and collaboration within the team, bridging the gap between the Amsterdam and New York offices.
Positive Feedback: The conference was well received by the sales team, with positive feedback on the content, activities, and overall experience.
Testimonials
Testimonials
Testimonials
"Tom put together the most incredible series of sales conference sessions for our team the last 2 weeks. He has such a creative approach to bringing people together to foster learning. We're grateful to have him as part of the team!" → Adam Smith, Vice President of Global Sales, WeTransfer
"I really appreciate the work you put in to bring the sales conference to life. A great few days which I took a lot from. Thank you!" → Angus Clayton, Senior Sales Director, WeTransfer
"Thanks for all of your hard work, preparation and support this week and last for the Sales Conference! Great feedback from across the team." → Dan Gee, Global Lead Advertising Sales, WeTransfer
"Tom put together the most incredible series of sales conference sessions for our team the last 2 weeks. He has such a creative approach to bringing people together to foster learning. We're grateful to have him as part of the team!" → Adam Smith, Vice President of Global Sales, WeTransfer
"I really appreciate the work you put in to bring the sales conference to life. A great few days which I took a lot from. Thank you!" → Angus Clayton, Senior Sales Director, WeTransfer
"Thanks for all of your hard work, preparation and support this week and last for the Sales Conference! Great feedback from across the team." → Dan Gee, Global Lead Advertising Sales, WeTransfer
Collaborators
Collaborators
Collaborators
Internal WeTransfer team: Rebecca Preuss (Global Strategic Partnerships), Irina Dima (Head of Sales Strategy), Natascha Chamuleau (CCO), Suzanne Hermans (Assistant)
Guest Speaker: Scott Gould
Internal WeTransfer team: Rebecca Preuss (Global Strategic Partnerships), Irina Dima (Head of Sales Strategy), Natascha Chamuleau (CCO), Suzanne Hermans (Assistant)
Guest Speaker: Scott Gould
Socials
Goodreads