Loop Earplugs: Assembling Inspiration Week
Loop Earplugs: Assembling Inspiration Week
Loop Earplugs: Assembling Inspiration Week
Loop Earplugs: Assembling Inspiration Week
Loop Earplugs was facing some internal challenges. It takes effort to grow with incredible speed, and some departments were feeling the strain. They expanded into new locations, felt the weight of increasing complexity & the difficulty to stay connected when there's more loopers than ever before. Loop sought to address these issues and foster a stronger sense of community and shared purpose through a reimagined company gathering called inspiration week.
The involvement
As a creative lead and facilitator, I was brought in to design and deliver an engaging and impactful 2,5 day experience for Loop's 250 employees spanning all practical elements of the event (except securing the location and catering). This involved crafting the overall narrative, designing activities, crowd management, hosting the activities and coaching session leaders to ensure a cohesive and inspiring event.
Loop Earplugs was facing some internal challenges. It takes effort to grow with incredible speed, and some departments were feeling the strain. They expanded into new locations, felt the weight of increasing complexity & the difficulty to stay connected when there's more loopers than ever before. Loop sought to address these issues and foster a stronger sense of community and shared purpose through a reimagined company gathering called inspiration week.
The involvement
As a creative lead and facilitator, I was brought in to design and deliver an engaging and impactful 2,5 day experience for Loop's 250 employees spanning all practical elements of the event (except securing the location and catering). This involved crafting the overall narrative, designing activities, crowd management, hosting the activities and coaching session leaders to ensure a cohesive and inspiring event.
Client
Client
Loop Earplugs
Loop Earplugs
Type
Type
Gathering
Gathering
Year
Year
2024
2024


Process
Disassembly & reassembly
To address a sense of growing apart, we created a metaphorical “disassembly” and “reassembly” & “propel” process over three days.
Day one encouraged reflection on the past year, acknowledging challenges and celebrating successes. Day two focused on future thinking, aligning teams around Loop's strategy and fostering collaborative problem-solving.
The final day centred on building excitement for the future, I had a pet design idea where I strived to launch “something“ into the air, with the grace of the Loop team, support from the Mischief team (and lots of helium), we released Loopers wishes for the future to the skies using many, many balloons.
Tight turnaround
Mischief Makers and I were brought in late into the process, with 3 weeks left to establish the contents of this event. We had to pull some late nights, but I was really happy with how the event unfolded given the tight schedule. We had a blast on the days and so did participants.
Uniquely Loop
The tight collab with the Loop team meant that we could ensure the event kept the feel of an internal event.
Disassembly & reassembly
To address a sense of growing apart, we created a metaphorical “disassembly” and “reassembly” & “propel” process over three days.
Day one encouraged reflection on the past year, acknowledging challenges and celebrating successes. Day two focused on future thinking, aligning teams around Loop's strategy and fostering collaborative problem-solving.
The final day centred on building excitement for the future, I had a pet design idea where I strived to launch “something“ into the air, with the grace of the Loop team, support from the Mischief team (and lots of helium), we released Loopers wishes for the future to the skies using many, many balloons.
Tight turnaround
Mischief Makers and I were brought in late into the process, with 3 weeks left to establish the contents of this event. We had to pull some late nights, but I was really happy with how the event unfolded given the tight schedule. We had a blast on the days and so did participants.
Uniquely Loop
The tight collab with the Loop team meant that we could ensure the event kept the feel of an internal event.

















Outcome
Outcome
Outcome
Increased Connection and Alignment
The Inspiration Week fostered a sense of community and took real steps towards alignment within Loop. Participants reported feeling more connected to their colleagues and the company's vision.
Leadership Confidence
The event provided a platform for leadership to engage with employees, address concerns, and reinforce their commitment to the company's values; at the stage the company was at, this was an essential moment and the founders nailed it.
Immediate Rehire
The success of the Inspiration Week led to Loop immediately re-engaging my services for a subsequent project, showcasing their satisfaction with my services.
Increased Connection and Alignment
The Inspiration Week fostered a sense of community and took real steps towards alignment within Loop. Participants reported feeling more connected to their colleagues and the company's vision.
Leadership Confidence
The event provided a platform for leadership to engage with employees, address concerns, and reinforce their commitment to the company's values; at the stage the company was at, this was an essential moment and the founders nailed it.
Immediate Rehire
The success of the Inspiration Week led to Loop immediately re-engaging my services for a subsequent project, showcasing their satisfaction with my services.
Testimonials
Testimonials
Testimonials
"Just want to say thanks so much for all your hard work - hasn’t gone unnoticed! Very grateful for your presence and expertise especially in some prickly moments. You saved me from going fully loopy." → Organising team loop
"This week wouldn't have been the same without your (very dry) humour, you made me laugh while providing us with valuable information." → Participant of the inspiration week
"Thank you so much, It was a real party thanks to you and the team. It represented a real leap in professionalism." → Member of the executive team
"Just want to say thanks so much for all your hard work - hasn’t gone unnoticed! Very grateful for your presence and expertise especially in some prickly moments. You saved me from going fully loopy." → Organising team loop
"This week wouldn't have been the same without your (very dry) humour, you made me laugh while providing us with valuable information." → Participant of the inspiration week
"Thank you so much, It was a real party thanks to you and the team. It represented a real leap in professionalism." → Member of the executive team
Collaborators
Collaborators
Collaborators
Ophélie Dubois - Co-facilitator
Marie Vandekerckhove - Production support
Jim Ekanem - Production support
Loop Earplugs (internal team)
Isabeau Van Den Bogaert, Holly Whittaker, Bas Moeyaert, Ellen Kruijzen
Ophélie Dubois - Co-facilitator
Marie Vandekerckhove - Production support
Jim Ekanem - Production support
Loop Earplugs (internal team)
Isabeau Van Den Bogaert, Holly Whittaker, Bas Moeyaert, Ellen Kruijzen
Socials
Goodreads